Simply Wild

CASE STUDY

Product design

figma

Simply wild is an app that helps people stay safe outdoors. It gives real-time updates on dangerous wildlife so useres can explore nature with confidence.

*This is a sandbox project, not a real application.

A 'Project Overview' section from the Simply Wild case study, presented in a two-column layout. The left column, titled 'The Product,' describes Simply Wild as a user-friendly app that helps outdoor enthusiasts identify and navigate encounters with dangerous wildlife using geolocation and real-time data. The right column, titled 'The Problem,' highlights the lack of accurate and accessible resources for wildlife identification, emphasizing how the app provides reliable, real-time information to enhance safety and responsible outdoor exploration.

A 'Design Process' illustration featuring five stages represented by wildlife-themed watercolor illustrations. 'Discover' is depicted by a fox inside a lightbulb, 'Define' by a cougar holding a pencil, 'Ideate' by a magnifying glass focusing on a spider, 'Design' by a polar bear painting, and 'Test' by a black bear holding a trophy. Dotted arrows connect each stage, illustrating the iterative process.

A 'Scope of Work & Timeline' chart outlining a six-week design process. The timeline is structured into five key phases: 'Discover' (week 1) for qualitative and quantitative research, 'Define' (week 2) for setting goals and creating user personas, 'Ideate' (week 3) for developing user flows, 'Design' (week 4) for wireframing, high-fidelity designs, and prototyping, and 'Test' (week 6) for testing prototypes, gathering feedback, and making improvements for final delivery.

A 'Discover' phase section from the Simply Wild case study. On the left, a watercolor illustration of a fox inside a lightbulb symbolizes insight and curiosity. On the right, a text block explains the research phase, highlighting user needs, market trends, competitor analysis, and key insights that shaped the user-centered app design.

A section from the Simply Wild case study showcasing a key phase of the design process. The visual elements and text likely highlight an important aspect of the app's development, such as user research, ideation, prototyping, or testing.

A 'Define' phase section from the Simply Wild case study. On the right, a watercolor illustration of a cougar holding a pencil in its mouth, symbolizing strategy and planning. On the left, a text block explains the phase, focusing on refining goals, target audience, and key app features based on research insights to ensure alignment with user expectations.

An 'Ideate' phase section from the Simply Wild case study. On the left, a watercolor illustration of a magnifying glass focusing on a red and black spider, symbolizing detailed analysis and exploration of ideas. On the right, a text block describes the ideation phase, highlighting creative brainstorming, problem-solving, and ensuring a seamless user experience through practical and user-friendly solutions.

A user flow diagram for the Simply Wild app, illustrating the navigation process from the splash screen through onboarding, login, and sign-up options. The flow branches based on whether the user is existing or new, leading to different authentication paths before reaching the home screen. Below, the main sections of the app—'Home,' 'Plan,' 'Report,' and 'Settings'—are displayed with their respective sub-features, such as wildlife search, reporting encounters, and managing subscriptions.

A section from the Simply Wild case study showcasing a key phase of the design process. The visual elements and text likely highlight an important aspect of the app's development, such as user research, ideation, prototyping, or testing.

A section from the Simply Wild case study, visually representing a key aspect of the app's design or user experience. The content likely highlights important insights, design decisions, or user interactions that contribute to the overall functionality and usability of the app.